"Compare at" figures are explicitly described by the brand as their own stated reference prices, not an independently verified prior selling price — worth understanding this distinction directly.
The materials directly state that "compare at" figures are the brand's own stated reference prices, not an independently verified prior selling price — a rare, direct acknowledgment worth taking at face value.
Focus on the actual checkout price and whether it fits your budget, rather than treating the percentage discount off a self-set reference figure as an independently confirmed deal.
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